Our best e-commerce platforms are based on the feature set, objective performance data, and value. Compare the top e-commerce website platform to find one that completes your needs.
There are e-commerce website features you must-have if you're running an online shop and have an e-commerce website. In this blog, we review some of the top e-commerce platforms and their features and include a full list of standard e-commerce features for all online stores. Many websites' success is determined by the items offered and how well the website is marketed, the features the website offers, and both the customer and the website owner. As a business owner, it is necessary to have the tools to manage your website and that the administrative features fit with your business processes. Features of Ecommerce platform 1. Branded design and easy navigation. Without a doubt, the e-commerce website is the new in-store display. To succeed in the highly economical e-commerce landscape, the design of a brand’s website needs to encapsulate its features and qualities. Now more than ever, high-quality website design is a non-negotiable business benefit in e-commerce. 2. Integration with physical retail. When shopping online, users should be able to know whether they can find a given product in the nearest physical retail store. A good e-commerce platform will feature functionality to add a find-in-store button linked to geolocation and brick-and-mortar inventory. Brands should also be able to integrate their e-commerce platform with physical retail locations, to empower sales associates with the ability to eliminate walked sales with access to digital inventory, seamless ordering, and speedy delivery. 3. Advanced security features. By definition, eCommerce deals with transactions during which there is inevitably an exchange of sensitive financial information. Most e-commerce transactions and one-touch mobile payments are made with credit or debit cards, although some may also be made directly from bank accounts linked to a payment service like PayPal. 4. Language options If your e-commerce website has multiple versions for different regions, then you can include language choices to let users switch between different languages/regions. 5. Shopping cart The shopping cart is an integral part of any e-commerce site. The best position to place is in the upper right corner. 6. Search bar If you optimize your search bar properly, it can become a powerful tool for conversions. 7. Phone number Whether it be questioning about a particular product or clarifying business hours, customers may need to call you for various reasons. Mentioning the contact number at the top makes this easy for them. 8. Highlighted UVP Why should a customer buy from you and not your competitors? Use Unique Value Proposals or UVPs to mention those things about your business that make it special. 9. Risk reducers Include a few good risk reducers, such as free shipping and return offers at this point to attract your possible customers. Final Verdict - Over Features of E commerce platform Your e-commerce website features should be user-friendly. It must have all the important features like better UI/UX, logo, proper navigation, live chat, and more. If you can do it yourself. Keep your shopping website up-to-date to keep your customers engaged. Think a step ahead of your competitors and keep updating new, personalized, and user-friendly features on your site.
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